Konferenz 2018 – Schedule


Sunday 27th May

Click here to see the schedule for Saturday 26th May


11:00 – 11:45 (Main Stage)

Every Brand and Its Dog

Gabby Lord

In the midst of an Instagram era where every person (and their dog) has a brand, how do you create an online presence that stands out, while remaining inherently you? Learn how to define your story, ask critical questions and utilise design to communicate with your audience.

Gabby Lord.jpgAbout Gabby

Gabby Lord is an Australian designer and art director living in Berlin. She works on a diverse range of branding projects across print and screen, injecting colour and playfulness wherever possible. A lot of her time is spent writing her weekly newsletter, sharing design resources, travelling to new places and riding her red bicycle about Berlin.

Language

English

Find out more

gabbylord.com


11:00 – 12:45 (Studio A)

Workshop: Speed Etsy Shop Critque

Aline Niedrich

Nach einer kurzen Einleitung werden wir gemeinsam und innerhalb von wenigen Minuten eueren Etsy-Shop für Suchmaschinen optimieren und euch Tipps für bessere Produktfotos geben.

In only a few minutes and after a short introduction we will optimize your shop for search engines and give you tips for great product photos.

Aline Niedrich.jpgAbout Aline

Aline Niedrich is a Fashion Design graduate, used to be a full-time Etsy Seller and has since joined Etsy last year. As Seller Growth Specialist she works with the German seller community, helping them to optimize their shops.

 

Language

German and English


12:00 – 12:45 (Main Stage)

Goal-Setting: Why It’s Good for You, Your Sanity & Your Business (and how you can get started with it)

Hanna Lisa Haferkamp

In her 30 min + 15 min Q&A session, Hanna Lisa takes you on a journey to that either much-loved or much-hated acronym: SMART goals. We’re talking about why goal setting is good for you and your business (spoiler alert: it helps you free up mental space, be more productive and have more brainpower for your creativity!), what a really good business goal actually is and, most importantly, what you can do today to get better at planning and goal setting.

Hanna Lisa Haferkamp.jpgAbout Hanna Lisa

Hanna Lisa is a creative business coach as well as owner of a project bag label and a knitwear design publishing company. She loves helping other creative business owners – especially women – to get through the hard bits of running your own company. Be it implementing new structures and systems to keep the overwhelm at bay or working our way together through one of those uncomfortable growth phases, Hanna Lisa’s coaching is rooted in her own experience as a business owner as well as in a deep desire to change the world by supporting other women in making their dreams come true.

Language

English, with assistance in German

Find out more

hannalisahaferkamp.com


14:00 – 14:45 (Main Stage)

The ABCs of Intellectual Property: Why You Should Have a Lawyer Friend

Monica Moisin

Graphic designs, jewelry and fashion, innovative products and creative services – what do they all have in common? They generate intellectual property rights. These rights are like friendly ghosts: intangible but very useful if you know how to treat them right.
What do buzzwords like copyright, trademark, registered design, licensing agreement mean? How to use them for developing your business? When to act and when to react for protecting your intellectual property rights? These are just a few questions that you will find answers for together with Monica.

Monica Moisin.jpgAbout Monica

Monica Boța-Moisin is a cultural intellectual property lawyer from Romania who focuses extensively on creating a framework for the survival of traditional cultural expressions and building bridges between traditional craftsmanship and the fashion industry. Author of various legal articles in both Romanian and foreign publications Monica has pioneered the terms ‘cultural intellectual property law’ and ‘traditional identity design’ within Romanian and international academia and has defined the “benefit sharing business model” for collaborations between the fashion and product design industry and traditional creative communities. Currently, in Berlin, Monica is focusing on textile management in fashion and fashion law and loves sharing her knowledge through legal training workshops.

Language

English

Find out more

monicabotamoisin.ro


14:00 – 15:45 (Studio A)

Workshop: Sozialversicherung für Selbständige / Genossenschaftliche Lösungen von SMartDe

Alicja Möltner, SMartDe

Informationen zu Kranken-, Pflege-, Renten- und Arbeitslosenversicherung für Selbständige in der Kultur- und Kreativwirtschaft. Darauf aufbauend werden die genossenschaftlichen Services und Lösungsansätze von SMartDe vorgestellt.

Alicja-Moeltner.jpgAbout SMartDe

The SMartDe cooperative supports freelancers with administration, access to the social security system and a solidarity fund. It is part of the European SMartEU network with more than 90.000 members, that aims to improve the working conditions of freelancers.

Language

English & German

Find out more

smart-de.org


15:00 – 15:45 (Main Stage)

Pricing Strategies for Crafters

Grace Dobush

Setting prices for your work is both an art and a science. We’ll talk about all of the considerations you need to make when pricing your goods, including crunching the numbers, surveying the market and considering psychology.

Grace Dobush.jpgAbout Grace

Originally from America’s Rust Belt, Grace Dobush is a freelance journalist living in Berlin and loving it. She’s the author of the Crafty Superstar business guides for part-time crafters, and she co-founded Cincinnati’s Crafty Supermarket. She’s also one of the three women behind Midwest Craft Con, a business conference for mid-career crafters in Columbus, Ohio.

Language

English, with assistance in German

Find out more

gracedobush.com


15:00 – 17:45 (Studio B)

Expert Hours: Lawyer

Do you have a specific problem or question about your legal issues surrounding your business that you wish you just ask a professional about?  Well now you can!  In our “Expert Hours” session, you have the chance to sit down with lawyer Monica Moisin to finally get the personalised advice you need.

Spaces are limited, and information on how to apply for an appointment with Monica will be announced soon.

Monica Moisin

Language

English

Find out more

monicabotamoisin.ro


15:00 – 16:30 (Studio A)

Workshop: Lego Serious Play

Jennifer Pauli & Elizaveta Petcheniouk

Language

English & German

Find out more

lsp-coaches.com


16:00 – 16:45 (Main Stage)

Fix Your Web Content for Quick SEO Wins

Andrew Steven

Learn all about creative keyword research strategies, the scientific approach to keyword optimizing and building content silos around your target web pages in this practical talk by Andrew Steven from High Voltage SEO.

Andrew Steven.jpgAbout Andrew

Previously overseeing one of Australia’s leading Digital Marketing teams, Andrew brings over a decade of online marketing experience to his role. It’s his job to discover your SEO opportunity, work with you to ensure it meets your business goals and deliver you outstanding results over the course of your campaign. As well as managing teams, Andrew has significant hands on SEO experience as well as display advertising, Google Analytics, ROI tracking, UI optimisation and is Adwords qualified. He holds a Bachelor in Advertising & Communications and a Grad Cert. in Business Administration.

Language

English

Find out more

hvseo.co


17:00 – 17:45 (Main Stage)

Getting It Done! 5 Methoden für besseres Selbstmanagement

Nicola Vieritz

In einer idealen Welt nutzen Künstler und Kreative ihre gesamte Zeit und Energie für ihren kreativen Prozess. Die Realität des Arbeitsalltags sieht allerdings meist anders aus. Das Jonglieren von Aufgaben wie Kundenservice, Accounting, Marketing und Strategie – neben der eigentlichen kreativen Arbeit – kann für kreative Unternehmer zu einem Risiko auf ihrem Weg zum Erfolg werden. Gelungenes Selbstmanagement hilft dabei, die Flut der externen Anforderungen in Schach zu halten und die eigene Produktivität zu steigern, um mehr Freiraum für kreative Prozesse und Erholung zu schaffen. Von Ausgleich bis hin zu Zeitmanagement beschäftigt sich dieser Vortrag mit fünf Methoden, die kreativen Unternehmern helfen können, einen Rhythmus für Ihren Arbeitstag zu entwickeln.

Nicola-Vieritz.jpgAbout Nicola

Nicola Vieritz arbeitet als Consultant für diverse Lifestyle-Kunden in einer Berliner PR Agentur. Bereits im Studium für Markenkommunikation und Werbung beschäftigten sie die Themen des menschlichen Potentials und die Vorraussetzungen für Erfolg. Auf ihrem Blog “Berlin and Other Stories” teilt sie ihr Wissen und ihre Erfahrungen über produktives Arbeiten, Selbstmanagement und den Einstieg in die Arbeitswelt.

Language

German

Find out more

berlinandotherstories.com


See the schedule for Saturday 26th May


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